Situational Analysis

For us the initial discussion is a particularly important tool for the subsequent collaboration – on the one hand, to get to know each other and to see if we are speaking the same language. On the other hand a precise analysis of the actual situation and also a detailed briefing are indispensable as the basis for drafting a well-grounded communications concept for your company. This enables us to get on with the work quickly and professionally. The following information is helpful for the initial discussion:

  • Comprehensive information about the company and also products / services
  • Statistical material / survey results / studies
  • CI definition / company mission statement
  • What measures have already been implemented?
    - Website/intranet
    - Company magazine/customer magazine
    - Business reports/brochures
    - Product folder or films etc.
    - Press clippings, if there are any
    - Documentation of events, if there are any
  • What are your objectives and how soon do you want to achieve them?
  • Competitor observation / market analyses
  • Are there regular advertising campaigns – if yes, using what media?